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Published Jul 18, 21
6 min read

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If you’re a smart job searcher, you have probably researched everything there is to know about resumes, cover letters, interviews, and all of the other job-searching basics. But you might not be as familiar with the newest technique for searching for jobs: social media. Sure, most people know how to use social media in their personal lives, but it actually has a lot of power to make (or break) your job search.

This doesn’t just mean profanities and party pics—you should also consider removing articles that are politically divisive or could be considered offensive, posts that are super random, long rants on a certain topic, and the like. 2. Don’t Have an Account on Everything Being “active on social media” doesn’t mean opening an account on every platform possible.

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Use Your Real Name It can be tempting to pick a punchy nickname or handle when making your profiles but, as much as possible, use your real name. This both looks more professional and means that people will be able to find your profiles when they search for your name.

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4. Keep Your Image Professional and Consistent You should have a clear, friendly, recent, and appropriately professional image to use across all platforms. Not sure what “appropriately professional” means? Take a look around at what the people in your industry are wearing to see how competent, influential, and friendly your photo makes you look.

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Get Your Personal Branding Down In addition to a consistent name and consistent photo, you should have a consistent brand across your social platforms. You want people to know who you are, what you do, and where you’re going. We could write (and, yes, have written!) entire articles about personal branding.

6. Use Your Social Accounts as Jumping Off Points A social media account should never live in isolation—it should link off to somewhere that people can learn more about you. On all your social media accounts, make sure to include a link to the projects you’re working on from current jobs or past jobs, your personal website, your blog, or anywhere else someone could learn more about you.

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Bring All Your Accounts Together in One Place Conversely, make sure there’s a central hub where you can collect all of your various presences around the web. A personal website or landing page is a great option, or you could simply make sure to link to them all from your Linked, In profile.

Use Scheduling Tools to Stay on Top of Things Worried you won’t remember to update your social profiles regularly? There are plenty of tools out there that will allow you to schedule, get ahead, share things directly from your browser, and hardly have to think about keeping an active social presence.

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Put it on your calendar if you have to! 13. (Mostly) Only Connect With People You Know For the most part, you should only send people requests to connect on Linked, In if you’ve interacted with them in some other way before—whether you worked together at previous jobs, met at a networking event last night, or sent an email back and forth (social media, social media manager, social media management, social media accounts, social media managers, social media marketing, social media strategy, social media platforms, content calendar, new york, social media profiles, account manager, social media account, public relations, target audience, social media specialist, social networks, social media presence, manager jobs, social network, social media specialists, community manager, social media networks, social media audit, brand awareness, social media directory, social media users, influencer marketing, social accounts, customer service).

Linked, In has, oddly, made this more difficult to do, but if you go to said person’s profile and click the little arrow by “send In, Mail,” you can choose to personalize the invitation. To read more about how to do this—and what to say—check out Herman’s advice for reaching out to someone you admire on Linked, In.

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Just Don’t Connect With the Hiring Manager At least not until a decision has been made. Former Muser, Elliott Bell explains: “[The hiring manager] is interviewing not only you, but many others, trying to determine who will be the best person for the job and the company. Connecting over Linked, In before a decision has been made can come off as both pushy and over-confident—like you’re certain that you’ll be the one who’s working closely with the interviewer over all those other candidates.” And if you don’t get the job? Then it’s okay to connect with the interviewer (sending a nice, professional note, of course!)—you know, in case something comes up.

Up Your Linked, In SEO As a job seeker on Linked, In, the best thing that can happen is that a recruiter or hiring manager finds you and reaches out. So you should be doing everything you can to attract them to your profile! In this article, Zhang walks you through the steps of making your profile more findable, clickable, and likable—making you more hirable.

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Hop on a phone call, agree to meet up for coffee, or just send a few messages back and forth: Whatever it is, getting to know this stranger a little will make this connection really worth something—not just another number in your count. 19. Reconnect With People You Do Know You know you should be staying in touch with your network.

Did an old colleague just post that she got a new job? Comment to send her a congratulations! Did someone you met at an event just post a great article he wrote? Write back giving your thoughts on the piece. It’s a small gesture from you, but it will help keep you top-of-mind.

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Tap Into Your Connections—Without Annoying Them We all know you can use Linked, In to see mutual connections between you and someone you’re hoping to meet—meaning theoretically you could have that person intro you. But you don’t want to annoy your contacts by asking for intros too often or assuming they’d be willing to help you out (especially if you, um, don’t actually know them that well).

Hack Your Insights Graph You know that little graph you can see when you click on how many people have viewed your profile in the past week? Not only can you see how many people checked you out (and, in some cases, who), you can see how many actions you made in a given week.